FOX and Richard Branson have begun conducting the first round of casting calls for the British billionaire's still untitled reality show in which he'll search for "an extraordinary individual who has the right stuff" to follow in his footsteps. Operating under the new working title of The Billionaire: Branson's Quest For The Best, the previously titled Branson's Big Adventure conducted open casting calls in Boston and Salt Lake City this past weekend, with additional casting calls scheduled to take place this week in Seattle, New York City, and San Francisco, and nearly a dozen more cities to follow

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