The X Factor L.A. Reid: Simon Cowell's 'X Factor' ratings goal was "aspirational" 10/21/2011 L.A. Reid says Simon Cowell's goal of 20 million viewers for the new U.S. version of the "X Factor" was aspirational. Read More RELATED NEWS Simone Battle's death officially ruled a suicide Simone Battle, former 'The X Factor' finalist, found dead from apparent suicideCheryl Cole suing 'The X Factor' producers for at least $2.3 million TAGS: American Idol Simon Cowell L.A. Reid