NBC's 'The Restaurant' funded solely by product placement
Since Survivor first aired on CBS in the summer of 2002, viewers have noted (and sometimes complained about) the continuing number of product placements in the show. Sponsoring products have been incorporated directly into the production, ranging from food rewards to computer "cafes" to SUVs for overnight sleeping. Now, with his new NBC show The Restaurant, Survivor executive producer Mark Burnett has carried that concept one step further.
