The Girls Next Door Playboy Mansion going up for sale for $200 million, but Hugh Hefner to remain 01/11/2016 Playboy Enterprises is selling the Playboy Mansion -- and the six-acre estate on which it sits -- and the asking price will be at least $200 million. Read More RELATED NEWS Hugh Hefner died from cardiac arrest and was dealing with E. coli infectionKendra Wilkinson, Bridget Marquardt, Pamela Anderson, Kim Kardashian and more mourn Hugh HefnerHugh Hefner, 'Playboy' founder and former 'The Girls Next Door' star, dies at age 91 TAGS: Hugh Hefner